Sure Good Foods — International Food Trading
Global Food Trading
YOUR PRODUCT OUR NETWORK TRUSTED INGREDIENTS AT SCALE FRESH & FROZEN SOURCED GLOBALLY QUALITY FOOD FAIR PRICE GLOBAL SCALE PERSONAL SERVICE
Sure Good Foods is a Mississauga-based international food trading company — sourcing proteins, produce, and ingredients from producers worldwide and delivering to commercial buyers across 70+ countries.
About Us
Global Food Trading Company Serving 70+ Countries
Rooted in three generations of Canadian food industry expertise, Sure Good Foods connects producers to buyers across 70+ countries. From our Mississauga headquarters, we source proteins, produce, and ingredients worldwide — delivering end-to-end supply chain management, regulatory compliance, and the global reach of one of Canada's largest independent food trading networks.
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Sure Good Foods is founded. We start with 3 offices and 21 team members, reaching 28 countries.
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Growth continues to 7 offices and 40 team members.
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Reached 1 billion lbs shipped and 70+ countries.
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Current scale: 16 global offices, 150 team members, and 2,300+ customers across 70+ countries.
What We Source
Frozen Proteins, Produce, and Ingredients for Global Buyers
Frozen proteins, IQF vegetables, pulses, and more — sourced from trusted suppliers with full traceability.
Pork
Access leading pork producers, offering specialty programs including RWA, G.A.P., California Prop 12–compliant, and organic pork.
Beef
Source from established supply partners across North America, Europe, South America, Australia, and New Zealand.
Chicken
Leverage vendor partnerships with leading chicken producers across North America, Europe, and South America.
Turkey
Benefit from partnerships with industry leaders delivering expert market insight and best-in-class technical and logistics support.
Lamb & Goat
Explore lamb, mutton, and goat offerings through strong vendor relationships — wide range of product specifications, from whole carcasses to primals, fresh and frozen.
Fruits & Vegetables
Procure a complete line of IQF fruits and vegetables including organic options, juices, concentrates, and purees.
Potatoes
Source frozen French fries, hash brown patties, and potato wedges from high-quality potatoes, available in straight-cut, crinkle-cut, and steak-cut formats.
Pulses
Access a full range of pulses — chickpeas; green, French green, and red lentils; pinto, black, and red beans; and canary seed.
Industry Affiliations
Recognized by Leading Food Trade Organizations
Active members of the leading trade associations that drive standards and market access across the global protein industry.
Our memberships in these leading trade bodies reflect our commitment to industry best practices and give our partners confidence in a credentialed global trading partner.
The Sure Good Advantage
Why Partner with Sure Good Foods?
Five reasons food brands and distributors choose Sure Good Foods as their global trading partner.
Expertise in End-to-End Supply Chain Activities
We handle the heavy lifting so you don't have to. From arranging pickup and delivery to managing complex Incoterms, health certificates, and customs clearance, our team ensures your products move seamlessly.
Confidently trade with reduced risk and full compliance.
Simplifying Regulatory Requirements
Expanding into new markets shouldn't mean drowning in paperwork. We verify approved facilities (including GFSI and HACCP standards), monitor shifting laws, and ensure strict compliance with international regulations.
Access international market opportunities while focusing on core business activities.
Trade Finance & Risk Management
Cross-border transactions come with financial friction. We absorb that friction by offering highly competitive financing options and managing foreign exchange volatility.
Improve cash flow and streamline transactions between customers and producers.
Global and Scaled Supply Leverage
Tap into the buying power of a truly global network. By leveraging massive purchasing volumes, we unlock aggressive cost efficiencies and container-level pricing.
Gain cost efficiencies and fair pricing through an extensive global sourcing network.
Customer and Market Connectivity
We don't just move food; we move your business forward. Gain access to exclusive sourcing opportunities and real-time market intelligence.
Achieve growth without significant upfront investment.
Getting Started
Our Sourcing Process
A straightforward path from first conversation to ongoing supply.
Sourcing Brief
Tell us what you need: product spec, origin preference, volume, and delivery window. Our team assesses availability and comes back with options.
Offer & Negotiation
Sure Good Foods sources from its global supplier network, negotiates competitive pricing, and presents you with a confirmed commercial offer.
Logistics & Delivery
Sure Good Foods handles purchase orders, customs clearance, documentation, and coordinates delivery to your destination — worldwide.
Ongoing Partnership
We streamline repeat orders, provide real-time market intelligence, and source new products as your needs evolve.
Contact
How can we help your business?
If you are a producer looking for international market access or a buyer seeking high-quality, reliable supply — the Sure Good Foods team is ready to discuss your supply chain needs to meet your needs. to create value. to build a partnership.
Share your requirements to get started: